ABOUT TATA SKY
Incorporated in 2001, Tata Sky Ltd is a joint venture between Tata Sons and 21st Century Fox. Tata Sky endeavors to offer Indian viewers a world-class television viewing experience through its satellite television service. Tata Sky offers customers interactive services as well as a variety of channels ranging from entertainment, sports, movies and music to news and documentaries in DVD quality picture and CD quality sound.
Tata Sky aims to revolutionise Indian home entertainment by empowering television viewers with Choice, Control and Convenience through a wide array of programming choices and interactive features.
Tata Sky has partnered with global leaders in the space of digital technology to bring a state-of-the-art satellite television service to India.
Satellite: Tata Sky has leased all 12 Ku-Band transponders on ISRO’s Indian satellite, INSAT 4A, the most advanced and high-powered KU-Band communication satellite in the region, developed keeping in mind local requirements. The satellite enables Tata Sky to offer superior picture and sound quality with a wide range of channels.
Business Support Software: A leading provider of technology solutions for pay television, NDS, played a key role in the end-to-end system architecture needed for launching the nationwide digital service. The NDS VideoGuard conditional access solution provides superior broadcast security and enables Tata Sky to offer multiple programming and pricing packages.
IT: Tata Sky has invested in the best of breed technology infrastructure from Oracle, IBM and Cisco. This infrastructure ensures maximum up time, reliability and scale. Software applications like CRM, billing, ERP are deployed in a clustered environment, which not only ensures high availability but also enriches the customer experience.
Set top box: Tata Sky has partnered with Thomson, Humax, Huawei and Pace, world leaders in digital broadcast technology for building top-of-the line set top boxes, customized specifically for the Indian markets. The technology’s feature rich design enables Tata Sky to deliver multiple programming, pricing packages and interactive services to its customers.
Systems Integration: Tata Consultancy Services (TCS): TCS is a Systems Integration partner for Tata Sky Ltd. It supports IT operations in the areas of billing, ERP and other customer care and employee related internal facing applications.
TATA Business Support Services Limited provides Contact Center Services to Tata Sky from 12 high-end call centers offering round the- clock support in 13 different languages.
TBSS offers Tata Sky Customer Care services right from managing Customer queries and complaints to Customer retention along with Back Office integration. TBSS also provides support for Installation and activation of DTH Connections, Tata Sky Partner support and Campaign management i.e. Cross selling and Up selling of products and services.
CUSTOMER SERVICE NETWORK
Tata Sky has established an extensive customer service network across the country. The company takes direct responsibility for installing and servicing the hardware at every subscriber's home, thereby ensuring the highest levels of customer service. The Tata Sky field force of approximately 3000 service installers are complemented by high-end 24x7 call centres, manned by multi-lingual customer service associates, trained to solve all customer problems.
Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising over 100 independent operating companies in various business sectors ranging from computers and computer software, electronics, chemicals, telecommunications, financial services, insurance, mutual funds, beverages, technology, retail, engineering, housing and real estate development, infrastructure, consulting, aviation etc. The group operates in more than 100 countries across six continents, with a mission 'To improve the quality of life of the communities they serve globally, through long-term stakeholder value creation based on Leadership with Trust'. Tata name has been respected for more than 140 years - trusted for its adherence to strong values and business ethics.
SKY is an iconic brand symbolising a range of fantastic entertainment products and services and it is owned by Sky International AG, an indirectly wholly-owned subsidiary of Sky plc (formerly British Sky Broadcasting Group). Sky is Europe’s leading entertainment company, serving 22 million customers and is at the forefront of the "convergence" of the TV, computer and telecommunications industries through technological innovation, product development and focused marketing, broadcasting a wide range of TV channels including news, sports, music and movies. As a result, Sky brings to Tata Sky the reputation of more than two decades of experience in satellite broadcasting. SKY is well known for the innovative products and services launched - such as DTH broadcasting in 1989, digital satellite broadcasting in 1998, interactive television services in 1999, the SKY+ personal video recorder in 2001, the HDTV service Sky+ HD in 2006, 3D programmes in 2010 and SKY Go in 2011. Sky’s more recent successes have included the launch of a new Internet TV service called NOW TV, the launch of a dedicated Formula 1 channel, investment in award-winning original British productions, and is also launching major initiatives to improve the delivery of portable on-demand content."