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Do it yourself (DIY) with Tata Sky!

India’s first ever Video-on-Demand service to offer a range of hobbies to be learnt as per your convenience!

The young and Pretty Prachi Desai masters the art of Balloon Sculpting with Tata Sky VoD-DIY

 

Delhi, March 12, 2013:


After introducing a host of industry firsts, Tata Sky, the technology leader in the Indian DTH industry is all set to introduce yet another first with the launch of VoD-DIY (Do-it-Yourself) as part of the Video on Demand (VoD) service for all its Tata Sky+ HD subscribers.


VoD-DIY service will feature an assortment of over 600 easy to learn videos under multiple genres including Musical Instruments, Health & Fitness, Ayurveda, Hobbies, Cooking, Beauty & Skincare and a lot more in greater picture quality, for easy download. These videos are highly curated and 100% relevant to the Indian market.  They offer subscribers the perfect platform to learn some of their favourite hobbies that they always wanted as per their own convenience in the comfort of their homes on demand and on your TV.


Commenting on the launch, Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky said, “Based on consumer research, one key insight that strongly came out was that given the busy lives that most people lead nowadays, there was not enough time for them to pursue any personal interests & hobbies.  Using our pioneering technology, we decided to introduce the VoD-DIY service to meet this consumer demand.”


“The new VoD-DIY service offers our subscribers plethora of options that enables our viewers to engage themselves in some productive learning and enrichment activities. What makes this initiative extremely special is the fact that each training video is easy to download, simple to navigate and one can learn new things every single day! Moreover using the pause and rewind function on your Tata Sky+ HD box, subscribers can watch the video multiple number of times until they master the activity.” added Mr. Mehra.


Some exciting facts about the VoD-DIY Videos:

  1. They are easily accessible as they are directly available on television
  2. The video quality on television is superior as compared to other mediums.
  3. Also, the content is highly curated and is 100% relevant to the Indian market. 
  4. Currently there are 600 different categories of videos uploaded and in the next couple of months 400 more videos will be added to VOD – DIY

 

Now why don’t you, Do –It –Yourself?