Mickey, Minnie, Donald, Goofy… Tata Sky brings alive the magic of Disney
Offers Tata Sky Subscribers Disney stories-on-demand, games and more
New Delhi, 06 August 2009 : In a first-of-its-kind initiative,Tata Sky Ltd., the JV between the TATA Group and STAR, today announced a special content alliance with The Walt Disney Company India to bring alive the magical world of Disney and its favourite characters on its Interactive platform, Actve Stories and Actve Wizkids.
The magical world of Disney offers Tata Sky subscribers especially children of all age group the very best of Disney stories from fairy tales like Cindrella, Snow White and Winnie the Pooh to the new Disney favourites such as Cars and Lilo & Stitich on Actve Stories in an extremely interactive and fun-loving manner. On Actve Stories, children would be able to enjoy a brand new Disney story everyday, anytime of the day.
On Actve Wizkids, children can enjoy a wide array of games featuring the most popular Mickey Mouse Tennis Challenge or simply go on a Holiday Hunt with Chip and Dale. And that’s not all… kids will be introduced to fun facts about the Disney stories and characters through interstitial pages on Actve Stories and Actve Wizkids. These pages will offer interesting factoids that will help boost their knowledge i.e. Chip and Dale are known as Tic and Tac in French and the fact that Mickey Mouse gas masks were made in England during World War II to help persuade children to carry them!
Additionally, Tata Sky subscribers can access Disney Stories and Games through ‘Red Button’ on Disney and Toon Disney channel that will give subscribers exclusive access to entertaining and educational content.
Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky said, “We are very excited to enter into this alliance with Disney as our focus has always been on ‘edutainment’, by offering our subscribers uninterrupted entertainment along with education. The new features will offer our young subscribers a wonderful, educational experience with their favorite Disney stories and characters as it covers a wide variety of engaging options from stories to games and other interesting and fun activities.”