The Landing Channel

Landing Channel is a video that is played every time the Set Top Box is switched on – with “100” as the dedicated listing number for it. Each box type has unique Landing Channel, as per the distinct profile of the relevant audience. Landing Channel is a measurable medium and offers the advertiser with pre- and post-evaluation of campaigns. Landing Channel has a 6.9 Mn average daily reach at household level.

100 SD Connections

100 Gold HD Connections

Search & Scan Banner

Search & Scan Banner is part of EPG which appears in the lower third of the TV screen on every channel swap.

Search & Scan banner is used for checking present and future programme​ listing across channels. Appearance of Search & Scan banner is channel agnostic. Image branding on Search & Scan banner is a great way to reach out to the entire TV viewing audience at any given point and offers great top-of-mind recall.

Geo-Targeting

Geo-targeting is now possible on the Search & Scan Banner. Brands now have the opportunity to showcase different campaigns in different states/ regions.

Guide

Guide – the most preferred button on the Tata Sky remote – leads to to EPG with channel and programme listing. Image branding in Guide is conspicuous and offers the advertiser with high recall for any brand building or CTA-driven creative.

Associate with Relevant Content

Associating with relevant content offers immense opportunity to reach out to the right TG and create an engaging impact. Tata Sky has a plethora of such content pieces which can be broadly classified into 3 segments:
 

• Tata Sky Services (Paid for) – Relevant content opted by viewers on paid basis. Examples include Fitness, Beauty, Learning English, Cooking, Grooming, Etiquette, etc.
• Tata Sky Services (Free for viewing) – Curated Bollywood and regional content packaged together as an offering for free viewing. Examples include like Tata Sky Show Bizz, Tata Sky Bhojpuri Sanima, Tata Sky Health Qyou, etc.
• Pop-up Services – An assortment of Bollywood, Hollywood movies, serials and TV shows launched as dedicated service for specific period. Examples include MAMI movie fest.

Interactive Ads​

Adding red button to video ad converts the ad into an interactive ad and offers an engaging experience. This red button can lead to contests, graphics with product or offer information.