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Tata Sky Binge offers premium digital content from Multiple Apps on Amazon Fire TV Stick – Tata Sky Edition

  • Tata Sky Binge offers premium content from across Hotstar, Eros Now, Hungama Play & Sun NXT
  • For Tata Sky subscribers - Single subscription at just Rs. 249/- month
  • New subscribers also get 3 months of Amazon Prime included in the subscription at no additional cost

Mumbai, 16 May 2019: Tata Sky, India’s leading content distribution platform launched yet another pioneering service for its subscribers - ‘Tata Sky Binge’ a platform that brings digital content from multiple apps on to your TV. Tata Sky Binge is accessible through the Amazon FireTV Stick – Tata Sky Edition, an exclusive & unique offering that will allow subscribers to stream digital content from across a diverse mix of apps through a single platform and single subscription fee.

Tata Sky Binge will initially offer digital content from, Hotstar, Sun NXT, Eros NOW, Hungama Play via a single subscription fee. Subscribers will also have access to over 5000 titles from the Tata Sky VOD library along with favourite TV shows of the past 7 days. Currently available exclusively on Amazon FireTV Stick - Tata Sky Edition, Tata Sky Binge will be available to all Tata Sky subscribers at just Rs.249/- a month.

Offer for Tata Sky Subscribers:

  • 30 days free trial for Tata Sky Binge
  • Additionally, new subscribers will get 3 months access to Amazon Prime at no additional

 

Speaking at the launch, Pallavi Puri, Chief Commercial Officer, Tata Sky said, “Tata Sky has always been committed to bringing the best entertainment to the big screen, powered by the finest technology and packaged in the most user-friendly interface. We are now extending the superior ‘Tata Sky experience’ to the world of apps with Tata Sky Binge.

It is a unique platform that bridges internet and television content bringing a premium viewing experience of the best internet app videos to large screens. Tata Sky Binge is available to our subscribers through the world-class Amazon Fire TV Stick, which comes along with the Binge subscription. We are sure that this unique partnership will bring a new entertainment experience to life across millions of Tata Sky homes.”

According to Parag Gupta, Head of Amazon Devices, India, “We are excited to work with Tata Sky to bring this new product to customers in India. Fire TV and the Alexa Voice Remote have made it simple to find all the content for thousands of customers with just their voice. With Tata Sky Binge, now, more customers will have access to thousands of TV shows and movies, all through one easy-to-use app. We can’t wait to hear what customers think of the new Amazon Fire TV Stick – Tata Sky Edition.”

New subscribers to Tata Sky Binge will also get 3 months of Amazon Prime access, which includes unlimited free & fast shipping, unlimited access to movies and TV shows with Prime Video at no additional cost. It also includes unlimited access to millions of songs ad-free with Prime Music, books with Prime Reading, exciting product launches and early access to lightening deals and more.

The introductory pack will comprise an Amazon FireTV Stick – Tata Sky Edition & Alexa Voice Remote with the Tata Sky Binge app installed, enabling access to content from multiple apps. It comes with a quad-core processor and fast Wi-Fi connectivity for great picture quality. Subscribers can access a host of digital content that includes the best of Bollywood, Hollywood, Cricket, regional cinema, web-series across a diverse mix of apps, also catch up on the week’s finest English & Hindi TV series and Kids content through Tata Sky Binge.

Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India said, “Amazon Prime Video continues to be a frontrunner in shaping the way India is adopting streaming video. Our association with Tata Sky (Binge pack) is a great way for us to reach an even wider audiences base with our latest blockbuster films, popular TV shows, exclusive Stand-Up Comedy and Amazon Original Series. We are confident that Tata Sky customers will be delighted with the seamless experience of watching Prime Video on the Amazon Fire TV Stick – Tata Sky Edition”

Rishika Lulla Singh, CEO, Eros Digital said, “For us customer experience trumps everything else and it is our endeavour to partner with brands that share our ethos of great storytelling on any platform. Keeping in mind individual choices, this alliance will further strengthen our relationship with the viewers who will receive access to the massive content library of Eros Now, consisting of more than 12000+ movie titles, original content and lots more.”

Siddhartha Roy, COO, Hungama Digital Media said, “Providing our users the power of choice with convenience is at the core of our DNA. Hungama Play offers a multi-lingual and multi-genre library of Indian and international movies, TV shows, documentaries, original content, kids’ content and short format videos. We are glad to partner with Tata Sky and are certain that Tata Sky Binge will make content viewing a simpler and easier experience for all users.”

About Tata Sky:
Tata Sky Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Sky has been a pioneer in the HD Set top box category having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 2 lakh towns with over 18 million connections in India.
For more information on Tata Sky, visit www.tatasky.com & watch.tatasky.com

About Amazon Fire TV:
Amazon Fire TV aims to give customers an intuitive, powerful, and content-forward entertainment experience—all at an affordable price. With Fire TV streaming media players, customers can access a vast catalogue of content, including tens of thousands of channels, apps, and Alexa skills, as well as thousands of movies and TV episodes and scores of 4K Ultra HD and HDR titles. Plus, since the Alexa service is always getting smarter, Fire TV is going to get even better over time with new features and voice functionality added regularly.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

CONTACT

Tata Sky Contacts:
Nida Paloba | E: nida.paloba@tatasky.com
Aditya Ravi | E: aditya.ravi@tatasky.com

Amazon Contact:
Raghu I E: ragrames@amazon.com

Genesis BCW Contacts:
Sukriti Kumar | M: 91 9833252547 | E: Sukriti.kumar@genesis-bcw.com
Saroj Gupta | M: + 91 8291846169 | E: saroj.gupta@genesis-bcw.com